The Value of SEO

To start with in simplest terms, what's the point of a website without traffic? Generally not much, as far as I am concerned. If you spend your wad on that fancy new car and have nothing left over for gas, you’d better be in shape to push it around town my friend. Regardless if it is Paid or Organic (natural search), you will need to consider search engines as a viable traffic source during the website's life cycle. Consider that the search marketing industry itself is still growing some 39% worldwide and as such, natural search considerations (the more desirable of the two) are constantly increasing pressure on business and web site owners to upgrade their offerings in an effort to further compete in the marketplace.

So what are the core values of SEO?

I suppose if I were to explain it, strangely this is the case at the moment, I would have to put the valuations into two camps; the ‘traffic value’ and the ‘implied value’. While the main goal of SEO is to attain (targeted) traffic, there are a few other more intrinsic considerations to be had;

Traffic Value; There is a variety of data I have run into over the years and one thing is fair to say; Organic Search traffic accounts for anywhere between 65-80% of all traffic to most successful websites out there. In a study from last year, respondents said they chose a search result prior to query refinement as such;

23% only looked at the first few results
39% said they only look at the first page of results
19% looked through the first 2 pages
9% only went up to the first 3 pages
10% went more than 3 pages deep.

That’s a full 61% for the first page of search results and a total of 90% only going as far as the third page. This trend towards impatient searching was shown to have increased year over year since 2002. I would expect as much really – with search engines striving to be more relevant, searchers will expect more. The end user is also getting more savvy and educated in how they search. The top 3 pages are Gold I tells ya.. Gold!!

Further to that, I have seen studies that suggest organic traffic actually converts better at some 10+% compared to it’s clicking cousins. Regardless if those facts are ‘best case’ scenarios, it outlines the general power of organic search traffic over other forms of acquisition. This is the basic angle towards the obvious, but what lies under the canopy? As with any data, we can even skew the results to the weak side a few points -- and still there is still a very strong argument to be made as to the true competitive value of ranking attainment in the organic search-o-sphere.

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PPC Management Delhi

PPC (Pay per click) marketing is a method of advertising in search engines in order to get a top placement among their sponsored results by paying the bidding amount. It is done by bidding upon different keywords or keyphrases.

In Detail, you decide how much you're willing to pay the search engine company each time someone clicks on your site from a search engine results.

You can bid different amounts according to different keywords that may be used to generate a list of results. The higher your bid for a specific key phrase, the higher your placement will be among the search results when a search is done with that particular keyword. This is the basic of pay per click advertising.

We offers quality and competitive pay per click management services that will take your web site to a whole new level of performance and success. Our specialists will work with you to identify the keywords and phrases that will give you the best results. We'll also help you determine how much you should bid for each key phrase in order to ensure that you get the most for your money.

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SEO quote is also provided on request, to get a free quote Click Here or contact info@seoservicesdelhi.com.

Black-Hat SEO Tactics

Black-Hat SEO Tactics:

Keyword Stuffing
This is probably one of the most commonly abused forms of search engine spam. Essentially this is when a webmaster or SEO places a large number of instances of the targeted keyword phrase in hopes that the search engine will read this as relevant. In order to offset the fact that this text generally reads horribly it will often be placed at the bottom of a page and in a very small font size. An additional tactic that is often associated with this practice is hidden text which is commented on below.

Hidden Text
Hidden text is text that is set at the same color as the background or very close to it. While the major search engines can easily detect text set to the same color as a background some webmasters will try to get around it by creating an image file the same color as the text and setting the image file as the background. While undetectable at this time to the search engines this is blatant spam and websites using this tactic are usually quickly reported by competitors and the site blacklisted.

Cloaking
In short, cloaking is a method of presenting different information to the search engines than a human visitor would see. There are too many methods of cloaking to possibly list here and some of them are still undetectable by the search engines. That said, which methods still work and how long they will is rarely set-in-stone and like hidden text, when one of your competitors figures out what is being done (and don't think they aren't watching you if you're holding one of the top search engine positions) they can and will report your site and it will get banned.

Doorway Pages
Doorway pages are pages added to a website solely to target a specific keyword phrase or phrases and provide little in the way of value to a visitor. Generally the content on these pages provide no information and the page is only there to promote a phrase in hopes that once a visitor lands there, that they will go to the homepage and continue on from there. Often to save time these pages are generated by software and added to a site automatically. This is a very dangerous practice. Not only are many of the methods of injecting doorway pages banned by the search engines but a quick report to the search engine of this practice and your website will simply disappear along with all the legitimate ranks you have attained with your genuine content pages.

Redirects
Redirecting, when used as a black-hat tactic, is most commonly brought in as a compliment to doorway pages. Because doorway pages generally have little or no substantial content, redirects are sometime applied to automatically move a visitor to a page with actual content such as the homepage of the site. As quickly as the search engines find ways of detecting such redirects, the spammers are uncovering ways around detection. That said, the search engines figure them out eventually and your site will be penalized. That or you'll be reported by a competitor or a disgruntled searcher.

Duplicate Sites
A throwback tactic that rarely works these days. When affiliate programs became popular many webmasters would simply create a copy of the site they were promoting, tweak it a bit, and put it online in hopes that it would outrank the site it was promoting and capture their sales. As the search engines would ideally like to see unique content across all of their results this tactic was quickly banned and the search engines have methods for detecting and removing duplicate sites from their index. If the site is changed just enough to avoid automatic detection with hidden text or the such, you can once again be reported to the search engines and be banned that way.

Interlinking
As incoming links became more important for search engine positioning the practice of building multiple websites and linking them together to build the overall link popularity of them all became a common practice. This tactic is more difficult to detect than others when done "correctly" (we cannot give the method for "correct" interlinking here as it's still undetectable at the time of this writing and we don't want to provide a means to spam engines). This tactic is difficult to detect from a user standpoint unless you end up with multiple sites in the top positions on the search engines in which case it is likely that you will be reported.

Reporting Your Competitors
While this may seem a bit off, the practice of reporting competitors that you find using the tactics noted above or other search engine spam tactics is entirely legitimate and shouldn't be considered at all unethical. When we take on search engine positioning clients this is always incorporated into our practices when applicable (which happily is not that often).

When a competitor uses unfair tactics to beat you it is entirely fair to report them.

Article Source : http://www.beanstalk-inc.com/tactics/reporting-spam.htm

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Google's PageRank Explained !

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is is taken into account when a page's PageRank is calculated.

PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determines a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one.

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PPC Management : Pay Per Click Advertising

Pay Per Click search engine advertising is the most cost-effective form of online advertising, placed to the top and side of natural search results, with the advantage that customers only pay when people click through to their site. SEOptimise offer PPC management for Google AdWords, Yahoo! Search Marketing, Microsoft adCenter and Miva paid search campaigns. Account management can help to improve traffic, reduce costs and improve conversion rates to ensure our clients are gaining the maximum return on investment.

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How TO GET banned by Google!

Now this course is here to make sure that you don’t screw up and get your website banned by google. If you search in google one day for your website and don’t find it then you're probably banned. Another way to see this is by downloading the google toolbar, if you visit your website and instead of showing you a PR it shows a completely grey bar then you're banned for sure. Now the best CURE for disease is prevention so I'll show you how to get banned and you will consecutively stay away from these methods and everyone lives happily ever after.

1) Hidden Text: If you have text on your websites that is the same colour as the background and can't be seen then you WILL get banned.

2) Alt image tag spamming: If you use too many of the same word in the alt tag of an image then you WILL be banned. An example is this:
Someone puts their mouse over an image on your site and they see "graphic design,graphic design,design,graphic,graphic design tips,graphic design tutorials,graphic design downloads,graphic design forum,graphic design links,graphic design pictures"

3) Meta Tag Stuffing: DO NOT repeat the same keyword too many times in your met tags, if you do so you WILL get banned. An example of this a website that want to rank well for design so they use this: < META NAME="KEYWORDS" CONTENT="design,designs,designed,design,DESIGN,design,graphic design,design tips,design downloads,design design,design forever,design bs,DESIGN," >

4) Title Tag Stuffing
Using too many words in your title tag is wrong and won't help you rank well; it will only get you banned. Many sites use this and are therefore not in google anymore. Just use a few words and you are fine. Stuffing 20 words in the title is a VERY bad idea.

So basically don't STUFF your website and you're fine!

You have finally graduate from the SEO 6 day course! I hope this course has tought you everything you needed to know and a bit more.

If you would like to contact me anytime and either complain (why would you!) or give me your testimonial then feel free to do so anytime. I'm there if you need any more help also.

About the Author
Ahmed Omran is an experienced webmaster and marketer who owns Virtual Design - custom Webdesign and Home Based Business Revo