Wednesday, June 24, 2009

10 Common SEO Mistakes

Again I apologize for not having time to write more - The list is based on observations I commonly see on a day to day basis. If you notice your website with any of these, either bury your head in the sand or change it immediately to see better search engine rankings!

1. Using the same keyword more than twice in a Title tag - Having the same keyword listed in your heading 3 times or more will in fact reduce the relevance and strength of those keywords. Most important factor is that it’s readable to the user and is an accurate description of your page.

2. High keyword densities - Including your targeted keyword is obviously important but don’t think for one minute putting the keyword in every link on the page and in every paragraph will make your page more relevant - it won’t.

3. Not having a Valid XML Sitemap - Create one and submit it to the webmaster consoles on the major search engines.

4. URL’s not containing any keywords - Yes, I’m still seeing utterly useless URL structures. Just remember to include an accurate description of the page content in the URL.

5. Using tags more than once on a single page - There should only be one tag per page.

6. Not giving each page unique Meta data - should be relevant to each page’s content and unique - you will see benefits in doing this - trust me!

7. Using the same anchor text in all links - Unless you have been around for years, just don’t bother using the same anchor texts in your links. Make them as varied as possible, you will see see an increase in your targeted keywords if your site is optimized properly.

8. Putting analytics code at the beginning of your body content - Doing this will slow down the page content load which will effect usability. The amount of time is not large but noticeable to search engines, always put it at the end of the tag.

9. Not using accurate image descriptions - Stuffing keywords in image descriptions will do nothing for you and may even harm your rankings if used excessively.

10. Not having a 301 redirect setup - It’s not hard to do and it will help with your indexing like you wouldn’t believe!

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Sunday, June 7, 2009

Social Bookmarking Can Drive Traffic to Your Website

Having an Internet-based business is all about getting traffic to your website. There's a relatively new way to get better SEO (search engine optimization) as well as more visits to your website: Social Bookmarking.

Social bookmarking is simply another tool you can use to drive potential customers to your website. If you rely on affiliate marketing for much of your income, this can be a valuable and completely free tool that can give you more hits, more clicks, and ultimately, more money in your pocket.

What is social bookmarking? Everyone knows how to bookmark sites you want to keep and find quickly. But for many people, bookmarking becomes unwieldy. Popular social bookmarking sites like Delicious, Reddit, StumbleUpon and Digg allow Internet users to bookmark their favorite sites, places keywords and identifying tags on them to make them easier to find later.

Those tags are public, which is the "social" part of social bookmarking. Your bookmarks can be found by others. If they like the site, they bookmark it, adding one of those vital links you need to improve your SEO. Every time you add a bookmark to one of your pages, you create a back link to your site.

To get started, you have to go to a social bookmarking site and simply register your information. Two buttons will come up on your toolbar, including a tag button which contains all the sites you have bookmarked.

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